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	<title>Sutter Medical Center Castro Valley &#187; News Room</title>
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	<link>http://suttermedicalcentercastrovalley.org/blog</link>
	<description>Sutter Medical Center Castro Valley</description>
	<lastBuildDate>Fri, 30 Jul 2010 21:48:29 +0000</lastBuildDate>
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		<title>Alameda County Court Dismisses Lawsuit</title>
		<link>http://suttermedicalcentercastrovalley.org/blog/2010/alameda-county-court-dismisses-lawsuit/</link>
		<comments>http://suttermedicalcentercastrovalley.org/blog/2010/alameda-county-court-dismisses-lawsuit/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 21:16:16 +0000</pubDate>
		<dc:creator>Cassandra Clark</dc:creator>
				<category><![CDATA[CEQA]]></category>
		<category><![CDATA[Construction]]></category>
		<category><![CDATA[Eden Medical Center]]></category>
		<category><![CDATA[News Room]]></category>
		<category><![CDATA[Nurses]]></category>
		<category><![CDATA[SB 1953]]></category>
		<category><![CDATA[Seismic safety]]></category>
		<category><![CDATA[Sutter Health]]></category>
		<category><![CDATA[Sutter Medical Center Castro Valley]]></category>
		<category><![CDATA[Alameda County]]></category>
		<category><![CDATA[Castro Valley Forum]]></category>
		<category><![CDATA[CEO George Bischalaney]]></category>
		<category><![CDATA[Claifornia Nurses Association]]></category>
		<category><![CDATA[Eden Hospital]]></category>
		<category><![CDATA[Environmental Impact Report]]></category>
		<category><![CDATA[George Bischalaney]]></category>
		<category><![CDATA[State of California]]></category>

		<guid isPermaLink="false">http://suttermedicalcentercastrovalley.org/blog/?p=2032</guid>
		<description><![CDATA[by George Bischalaney, President &#38; CEO, Eden Medical Center Nearly a year after the California Nurses Association filed a challenge to prevent Sutter Health from rebuilding Eden Medical Center, the petition has been denied. The judgment by Alameda County Superior Court was entered on July 7, 2010, and the Order Denying the Petition is now [...]]]></description>
			<content:encoded><![CDATA[<p><em>by George Bischalaney, President &amp; CEO, Eden Medical Center</em></p>
<p><strong>Nearly a year after the California Nurses Association filed a <a href="http://suttermedicalcentercastrovalley.org/blog/2009/union-lawsuit-threatens-future-of-new-hospital/" target="_blank">challenge</a> to prevent Sutter Health from rebuilding Eden Medical Center, the petition has been denied. </strong>The judgment by Alameda County Superior Court was entered on July 7, 2010, and the Order Denying the Petition is now on the <a href="http://apps.alameda.courts.ca.gov/domainweb/html/index.html" target="_blank">court’s website</a> case # RG09462329. You can also <a href="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2010/07/Order-Denying-Petition-for-Writ-of-Mandate.pdf" target="_blank">view a PDF version</a> of the judge&#8217;s order.</p>
<p><strong>For all of us at Eden Medical Center, and more importantly, residents of Alameda County, this is very good news. </strong>We have always believed that this misguided attempt to stop a <a href="http://suttermedicalcentercastrovalley.org/blog/resources/background-about-sb-1953-and-seismic-safety/" target="_blank">State-mandated rebuilding project</a> was not based upon merit. Gratefully, the court agreed with our position.</p>
<p><strong>On July 1, 2009, we broke ground to begin the project, just weeks after receiving approval of our Environmental Impact Report from the Alameda County Board of Supervisors. </strong>Despite the union&#8217;s challenge filed last year, work continued without hesitation. As a result, we remain on the very tight schedule to meet the opening date of January 2013.  Any delay caused by this action would have put the timely opening, if not the project, in jeopardy.</p>
<p>When completed, the 230,000-square-foot hospital and 80,000-square-foot medical office building will provide assurance to the people of Alameda County that it will not only withstand a significant earthquake, but remain operational to aide victims affected by it.<br />
<strong><br />
The entire steel framework has been completed, and work continues to at a rapid pace. </strong>Weather permitting through the end of this year, the project team hopes to have the exterior and roofs completed, weather tight before the spring rains, and begin working in earnest on the interior finishes.</p>
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		<item>
		<title>Rain Doesn&#8217;t Dampen Spirits</title>
		<link>http://suttermedicalcentercastrovalley.org/blog/2010/rain-doesnt-dampen-spirits/</link>
		<comments>http://suttermedicalcentercastrovalley.org/blog/2010/rain-doesnt-dampen-spirits/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 22:27:13 +0000</pubDate>
		<dc:creator>Cassandra Clark</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Construction]]></category>
		<category><![CDATA[Eden Hospital]]></category>
		<category><![CDATA[Eden Medical Center]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[Facility Planning & Design]]></category>
		<category><![CDATA[News Room]]></category>
		<category><![CDATA[Sutter Health]]></category>
		<category><![CDATA[Sutter Medical Center Castro Valley]]></category>
		<category><![CDATA[CEO George Bischalaney]]></category>
		<category><![CDATA[Environmental Impact Report]]></category>
		<category><![CDATA[Photo Journal]]></category>

		<guid isPermaLink="false">http://suttermedicalcentercastrovalley.org/blog/?p=1908</guid>
		<description><![CDATA[Topping Off Ceremony Celebrates the Achievements of the Construction Teams For the past week, the sun was shining brightly as Eden Medical Center employees, physicians, volunteers, patients and community members stopped at the construction site to sign the celebratory steel beam. The construction teams were on site working in perfect weather to keep the construction [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>Topping Off Ceremony Celebrates the Achievements of the Construction Teams</strong></em></p>
<p><em><strong> </strong></em></p>
<div id="attachment_1910" class="wp-caption aligncenter" style="width: 310px"><em><strong><em><strong><img class="size-medium wp-image-1910" title="TopOff-Handshake" src="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2010/04/TopOff-Handshake-300x225.jpg" alt="Workers shake hands at teh top of the structural steel following placement of the signed beam" width="300" height="225" /></strong></em></strong></em><p class="wp-caption-text">Workers shake hands at teh top of the structural steel following placement of the signed beam</p></div>
<p><em><strong> </strong></em></p>
<p>For the past week, the sun was shining brightly as <a href="http://www.edenmedcenter.org" target="_blank">Eden Medical Center</a> employees, physicians, volunteers, patients and community members stopped at the construction site to sign the celebratory steel beam. The construction teams were on site working in perfect weather to keep the construction project on pace. At the end of each day, many took the opportunity to add their signatures to the crossbeam that would be hoisted to fit in the last spot at the highest structural point of the steel structure.</p>
<p><strong>By Tuesday morning, the rain and wind returned, but that didn&#8217;t dampen the spirits of everyone who gathered for to mark the special occasion.</strong> About 200 people gathered under cover of the parking garage to congratulate the construction teams, sign the beam and cheer as the beam was lifted into place.</p>
<div id="attachment_1911" class="wp-caption aligncenter" style="width: 298px"><img class="size-medium wp-image-1911" title="flagprep" src="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2010/04/flagprep-288x300.jpg" alt="The American flag was paced atop the beam prior to liftoff" width="288" height="300" /><p class="wp-caption-text">The American flag was paced atop the beam prior to liftoff</p></div>
<p><strong>As is the tradition in the construction industry, the Topping Off Ceremony marks the moment when the highest structural point in the building construction has been attained.</strong> The last steel beam is signed and hoisted into place. An evergreen tree and US flag are placed on the beam to symbolize that the building project has proceeded well, with a clean safety record, and to bring good fortune to the future inhabitants of the building.</p>
<div id="attachment_1912" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-1912" title="Rico" src="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2010/04/Rico-300x253.jpg" alt="Eden Anesthesiologist Dr. Frank Rico, former EMC board member, checks out the signatures after adding his name to the beam" width="300" height="253" /><p class="wp-caption-text">Eden Anesthesiologist Dr. Frank Rico, former EMC board member, checks out the signatures after adding his name to the beam</p></div>
<p>Eden Medical Center CEO George Bischalaney welcomed the crowd and thanked them for supporting the efforts. <strong>He stated that this milestone was as significant to the community as it was to the construction teams, as the dream of a new hospital becomes reality.</strong> <a href="http://www.dpr.com/" target="_blank">DPR Constructio</a>n executive George Hurley thanked the steelworkers and every contractor on the job for their great work, and commended <a href="http://www.sutterhealth.org" target="_blank">Sutter Health</a> Project Director Digby Christian for keeping the project moving forward.</p>
<p><em><strong>We&#8217;ll post more information about the trades and the next steps in the project soon.  Let us know if you have questions or comments for any member of the Project Team.</strong></em></p>
]]></content:encoded>
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		<item>
		<title>&#8220;Beam&#8221; a Part of History in the Making</title>
		<link>http://suttermedicalcentercastrovalley.org/blog/2010/beam-a-part-of-history/</link>
		<comments>http://suttermedicalcentercastrovalley.org/blog/2010/beam-a-part-of-history/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 00:27:43 +0000</pubDate>
		<dc:creator>Cassandra Clark</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Construction]]></category>
		<category><![CDATA[Eden Hospital]]></category>
		<category><![CDATA[Eden Medical Center]]></category>
		<category><![CDATA[News Room]]></category>
		<category><![CDATA[Structural Design]]></category>
		<category><![CDATA[Sutter Health]]></category>
		<category><![CDATA[Sutter Medical Center Castro Valley]]></category>
		<category><![CDATA[Castro Valley]]></category>

		<guid isPermaLink="false">http://suttermedicalcentercastrovalley.org/blog/?p=1900</guid>
		<description><![CDATA[Topping Off Ceremony on April 27 The construction of the new Sutter hospital is quickly reaching another major milestone. On Tuesday, April 27, we will have our Topping Off Ceremony at the site at 10:00 a.m. We invite our employees, physicians, volunteers, neighbors and friends to join us for this special event. The topping off [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><em><strong>Topping Off Ceremony on April 27</strong></em></p>
<p style="text-align: center;"><em><strong><img class="size-medium wp-image-1901 aligncenter" style="border: 1px solid black;" title="steel-tower-and-crane" src="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2010/04/steel-tower-and-crane1-242x300.jpg" alt="steel-tower-and-crane" width="242" height="300" /><br />
</strong></em></p>
<p>The construction of the new Sutter hospital is quickly reaching another major milestone. <strong>On Tuesday, April 27, we will have our Topping Off Ceremony at the site at 10:00 a.m. </strong>We invite our employees, physicians, volunteers, neighbors and friends to join us for this special event.<br />
<strong><br />
The topping off ceremony is a tradition within the construction industry that marks the moment when the highest structural point in the building construction has been attained. </strong>The last steel beam is signed and hoisted into place. An evergreen tree and US flag are placed on the beam to symbolize that the building project has proceeded well and safely, and to bring good fortune to the future inhabitants of the building.</p>
<p><strong>You can also be a part of history in the making!</strong></p>
<p><strong>Join us at one of the dates and times below to add your signature to the steel beam that will be affixed to the top of the steel tower.</strong> The beam will be located inside the construction parking zone across from the Emergency entrance, with convenient public parking in the nearby garage. Our staff will be on hand with markers at these time:</p>
<p><strong>Friday, April 23</strong><br />
11:00 a.m. &#8211; 1:00 p.m.<br />
2:30 &#8211; 4:00 p.m.</p>
<p><strong>Monday, April 26</strong><br />
7:00 -9:00 a.m.<br />
11:00 a.m. &#8211; 1:00 p.m.<br />
2:30 &#8211; 4:00 p.m.</p>
<p><strong>Tuesday, April 27</strong><br />
7:00 &#8211; 9:00 a.m.</p>
<p><strong>You may also sign the memorial book that will be placed in a time capsule for the new building. </strong>If you miss our beam signing, the book will be available all year at various events for signatures and messages.</p>
<p><strong>Our thanks to DPR Construction and every worker on the project for bringing us one step closer to a new hospital.</strong></p>
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		<title>Tracking California Quakes</title>
		<link>http://suttermedicalcentercastrovalley.org/blog/2010/tracking-california-quakes/</link>
		<comments>http://suttermedicalcentercastrovalley.org/blog/2010/tracking-california-quakes/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 22:43:53 +0000</pubDate>
		<dc:creator>Cassandra Clark</dc:creator>
				<category><![CDATA[Construction]]></category>
		<category><![CDATA[Earthquake]]></category>
		<category><![CDATA[Eden Medical Center]]></category>
		<category><![CDATA[Eden Medical Foundation]]></category>
		<category><![CDATA[Health Care Legislation]]></category>
		<category><![CDATA[News Room]]></category>
		<category><![CDATA[OSPHD]]></category>
		<category><![CDATA[SB 1953]]></category>
		<category><![CDATA[Seismic safety]]></category>
		<category><![CDATA[State of California]]></category>
		<category><![CDATA[Structural Design]]></category>
		<category><![CDATA[Sutter Health]]></category>
		<category><![CDATA[Sutter Medical Center Castro Valley]]></category>
		<category><![CDATA[California earthquake]]></category>
		<category><![CDATA[CSMIP]]></category>
		<category><![CDATA[Eden Hospital]]></category>
		<category><![CDATA[OSHPD]]></category>

		<guid isPermaLink="false">http://suttermedicalcentercastrovalley.org/blog/?p=1851</guid>
		<description><![CDATA[Cassandra Clark, Project Communications Director While California earthquake safety legislation is the driving force behind new hospital construction such as ours, earthquake safety doesn’t begin or end with new construction. For many years, Eden Medical Center has participated in the California Strong Motion Instrumentation Program (CSMIP) by placing seismic motion sensors in the building to [...]]]></description>
			<content:encoded><![CDATA[<p><em>Cassandra Clark, Project Communications Director</em></p>
<p><strong><img class="alignleft size-full wp-image-1854" style="margin: 4px 6px;" title="shakemap2" src="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2010/03/shakemap2.jpg" alt="shakemap2" width="136" height="110" />While <a title="SB 1953" href="http://www.oshpd.ca.gov/FDD/seismic_compliance/index.html" target="_blank">California earthquake safety legislation</a> is the driving force behind new hospital construction such as ours, earthquake safety doesn’t begin or end with new construction. </strong>For many years, Eden Medical Center has participated in the <a title="CSMIP" href="http://www.consrv.ca.gov/cgs/smip/Pages/about.aspx" target="_blank">California Strong Motion Instrumentation Program (CSMIP)</a> by placing seismic motion sensors in the building to gather vital information when an earthquake strikes.</p>
<p><strong>Recently, the Sutter Medical Center Castro Valley project team reached agreement with the California Department of Conservation to place sensors in the new hospital once it is completed. </strong>The agreement is good news for seismic research, and it ensures that Castro Valley joins other Sutter hospitals with seismic sensors, including <a href="http://www.suttercoast.org/" target="_blank">Sutter Coast Hospital</a>, <a title="ABSMC" href="http://www.altabatessummit.org/" target="_blank">Alta Bates Summit Medical Center</a> and <a href="http://www.novatocommunity.sutterhealth.org/" target="_blank">Novato Community Hospital</a>. New construction at <a href="http://www.mills-peninsula.org/" target="_blank">Mills Peninsula</a> and <a title="CPMC" href="http://www.cpmc.org/" target="_blank">California Pacific Medical Center</a> will also have seismic instrumentation to provide essential data on San Andreas fault activity and to record the performance of the unique seismic structural systems employed at these facilities.</p>
<p>The instruments are part of a statewide network of strong motion instruments that ensures any strong ground motion, from a moderate to larger size earthquake, in California will be recorded.</p>
<p><img class="aligncenter size-full wp-image-1857" title="CSMIP map" src="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2010/03/CSMIP-map.gif" alt="CSMIP map" width="185" height="213" /></p>
<p><strong>Monitoring the Data</strong></p>
<p><strong>The CSMIP installations are advanced earthquake monitoring devices called <a title="FAQs" href="http://www.consrv.ca.gov/cgs/smip/Pages/faq.aspx" target="_blank"><em>accelerographs</em></a>, which are placed at various representative geologic foundation materials to measure the ground shaking.</strong> When activated by earthquake shaking, the devices produce a record from which important characteristics of ground motion (acceleration, velocity, displacement, duration) can be calculated.</p>
<p>Accelerographs that are installed in buildings such as hospitals, bridges, dams, utilities and industrial facilities are selected by engineers and scientists representing industry, government, and universities. <strong>The program has installed more than 900 stations, including 650 ground-response stations, 170 buildings, 20 dams and 60 bridges. </strong>Many of these installations can be found locally along the Hayward fault <em><strong>(<a title="CSMIP maps" href="http://strongmotioncenter.org/cgi-bin/ncesmd/SummaryMap.pl" target="_blank">see map for more information</a>)</strong></em>.</p>
<p><strong>The <a title="OSHPD" href="http://www.oshpd.ca.gov/" target="_blank">Office of Statewide Health and Planning and Development (OSHPD)</a> arranged for CSMIP to begin instrumenting hospital buildings in 1989, and the program has instrumented 29 hospitals and health facilities throughout California.</strong></p>
<p>Significant strong motion records have been helpful in shaping California’s seismic safety standards. <strong>Data gathered from the 1994 Northridge earthquake, for example, led to changes in California’s Uniform Building Code and gave engineers a greater understanding about the integrity of building structures after an earthquake.</strong></p>
<p><strong> </strong></p>
<div id="attachment_1858" class="wp-caption aligncenter" style="width: 277px"><strong><strong><img class="size-full wp-image-1858" title="accelerometers" src="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2010/03/accelerometers.jpg" alt="An example of an accelerometer, placed at the Los Angeles Fire Command Center. " width="267" height="185" /></strong></strong><p class="wp-caption-text">An example of an accelerometer, placed at the Los Angeles Fire Command Center. </p></div>
<p><strong> </strong></p>
<p><strong>About CSMIP</strong></p>
<p>The CSMIP is a program within the <strong><a href="http://www.conservation.ca.gov/cgs/Pages/Index.aspx" target="_blank">California Geological Survey</a></strong> of the <strong><a href="http://www.conservation.ca.gov/index/Pages/Index.aspx" target="_blank">California Department of Conservation</a></strong> and is advised by the Strong Motion Instrumentation Advisory Committee, a committee of the California Seismic Safety Commission. Current program funding is provided by an assessment on construction costs for building permits issued by cities and counties in California, with additional funding from the California Department of Transportation, the Office of Statewide Health Planning and Development, the California Department of Water Resources, and other agencies.</p>
<p><strong>More Resources</strong></p>
<p>To learn more about the data collection and dissemination process, visit the <strong><a href="http://www.consrv.ca.gov/cgs/smip/Pages/Index.aspx" target="_blank">CSMIP Website</a></strong>. To view existing data gathered from recent California earthquakes, visit the <strong><a title="strong motion data records" href="http://strongmotioncenter.org/" target="_blank">Center for Engineering Strong Motion Data</a></strong>.</p>
<p><em>All photos courtesy of the California Department of Conservation.</em></p>
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		<title>SMCCV Social Media Program Wins Award for Excellence in New Communications</title>
		<link>http://suttermedicalcentercastrovalley.org/blog/2009/smccv-social-media-program-wins-award-for-excellence-in-new-communications/</link>
		<comments>http://suttermedicalcentercastrovalley.org/blog/2009/smccv-social-media-program-wins-award-for-excellence-in-new-communications/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 00:34:20 +0000</pubDate>
		<dc:creator>Cassandra Clark</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[News Room]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Outreach Program]]></category>
		<category><![CDATA[Social Media team]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Sutter Health]]></category>
		<category><![CDATA[Sutter Medical Center Castro Valley]]></category>

		<guid isPermaLink="false">http://suttermedicalcentercastrovalley.org/blog/?p=1647</guid>
		<description><![CDATA[by Cassandra Clark, Project Communications Director Sutter Medical Center Castro Valley is still under construction, but it is already earning international recognition. The project’s social media program is the winner of the 2009 Society for New Communications Research (SNCR) Excellence in New Communications Award for External Communications &#38; Communities in the Nonprofit Division. The honors [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>by Cassandra Clark, Project Communications Director</strong></em></p>
<p style="text-align: center;"><img class="size-thumbnail wp-image-1648  aligncenter" title="1" src="http://suttermedicalcentercastrovalley.org/blog/wp-content/uploads/2009/12/1-150x150.jpg" alt="1" width="192" height="192" /></p>
<p>Sutter Medical Center Castro Valley is still under construction, but it is already earning international recognition. <strong>The project’s social media program is the winner of the 2009 <a href="http://www.sncr.org" target="_blank">Society for New Communications Research</a></strong> <strong><a href="http://www.sncr.org" target="_blank">(SNCR)</a> Excellence in New Communications Award for External Communications &amp; Communities in the Nonprofit Divisio</strong>n.</p>
<p>The honors were shared with developers <a href="http://www.creativesage.com/" target="_blank">Creative Sage/Cathryn Hrudicka &amp; Associates</a> and <a href="http://www.g2comm.com/">G2 Communications, Inc.</a>, social media strategy and communications consultants.</p>
<p><strong>The award winners were announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Massachusetts. </strong>Sutter Medical Center Castro Valley is a $320 million construction project to replace Eden Medical Center in Castro Valley.</p>
<p><strong>The Society for New Communications Research Awards program honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives. </strong></p>
<p>“The Sutter Medical Center Castro Valley social media program has been precedent-setting in the health care field. It has included using a variety of social media tools—a blog site with a Webcam, video, architectural renderings and other multimedia content, plus popular social networks, such as <a href="http://twitter.com/SutterEdenMed" target="_blank">Twitter</a>, <a href="http://www.facebook.com/profile.php?id=572894894&amp;ref=nf#/pages/Castro-Valley-CA/Sutter-Medical-Center-Castro-ValleyEden-Hospital/89234705205?ref=ts" target="_blank">Facebook</a>, LinkedIn, FriendFeed and YouTube—to engage the community in open discussion about the design and construction of a new hospital,” said Project Communications Director Cassandra Clark. “We set out to reach new audiences and involve them in our process, and we discovered new ways to have conversations between the public and the project team, including the architects, engineers and president of the hospital. It’s a major shift in how we communicate, and we are seeing positive results.”</p>
<p>SNCR Senior Fellow Albert Maruggi nominated the Sutter Medical Center Castro Valley Social Media Project, the first social media project of its kind undertaken by Sutter Health as a pilot program, for the award.</p>
<p><strong>Business author<a href="http://redcouch.typepad.com/" target="_blank"> Shel Israel</a>, who is also a Senior SNCR Fellow and Advisory Board member, included the story of the Sutter Medical Center Castro Valley social media project in his recently published book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (pp. 103-105), and agreed with Mr. Maruggi that the SMCCV project could qualify for a SNCR Award. They both remarked that they “loved the story” and found this social media outreach project to be “unique, a first of its kind” as a health care community advocacy program. </strong></p>
<p>“Sutter Medical Center Castro Valley’s social media program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,” commented Jen McClure, founder and president of the Society.</p>
<p>A list of winners and all the winning case studies submitted to this year’s SNCR awards program have been published on the Society’s <a href="http://www.sncr.org" target="_blank">website</a>.</p>
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